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NEW YORK A New Jersey-based food company that previously did all its advertising and PR work in-house has selected a new lead agency, Brandweek has learned.
Smart Balance, Paramus, N.J., maker of Smart Balance and Earth Balance heart-healthy food products, is joining with TBC Advertising & Public Relations, Baltimore, following a review. Names of the other contending agencies were not revealed.
“Smart Balance has always been about being heart healthy and delivering great taste,” TBC president Tom Hollerbach said in a statement.
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