Slumping Wolf Group Hires ECD

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Mired in a woeful new-business year, Wolf Group has brought aboard a new executive creative director in an effort to get the shop over the hump in reviews.

David Bernstein, 40, had been freelancing at the New York agency; he took over control of the 14-member creative department from president Mike Rogers on Oct. 27.

The unit of Toronto’s Wolf Group Integrated Communications won nine accounts in 2002. But this year it has struck out in nine reviews, winning only the $10 million New York City Department of Health and Mental Hygiene account and

a Comcast project.





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