Slingshot Presents Valiant Yachts in Print

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DALLAS Slingshot breaks its first advertising for Valiant Yachts in March periodicals.

The print campaign will run throughout 2004 in publications such as Sail Magazine, Blue Water Sailing, Ocean Navigator and Cruising World.

The Dallas shop is the first agency for the Gordonville, Texas-based client. Slingshot has been working with the high-end sailboat maker since last April, according to shop creative director David Coats.

“We’ve mainly been talking strategy up until this point,” Coats said. “They haven’t done any branding advertising before, so we thought this would be a fun opportunity to show off a great, iconic brand.”






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