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A boisterous family is silenced by the taste of Tia Rosa’s new Gortia product in a television spot breaking July 29.
The 30-second commercial was created by Dallas-based Slingshot. The shop employed dramatic silence to demonstrate in-trigue about the product and to help the spot stand out amid more typical TV ad fare, the agency said.
The family eats in silence before an announcer says, “Tia Rosa introduces something you’ve never seen before.” The spot closes with a family member being heard saying, “Delicious!”
The commercial will break in spot markets in California and Texas, where Tia Rosa enjoys strong consumer sales.
The Gortia Flour Gorditas are shaped like flour tortillas, but are described as softer, richer and thicker.
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