Slim Jim Ads Scream 'Eat Me'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

GoodMark Foods’ Slim Jim brand is moving beyond its long-running reliance on Randy “Macho Man” Savage in a $6-8 million TV campaign breaking nationally on June 24. Ads introduce “Slim Jim Guy,” who is fully capable of creating the same degree of havoc as the familiar wrestling icon.
Two new spots (in 30- and 45-second versions) by North Castle Partners in Stamford, Conn., show a teenager ingesting one of the sticks. The ads then cut to the Slim Jim Guy plummeting into the roiling pit of the teen’s stomach, where he proceeds to brutalize the more healthful snacks awaiting digestion.
“Beefy, spicy bully,” whines a pink muffin after Slim Jim Guy finishes drowning another snack in one of the commercials, titled “Slime and Punishment.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in