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NEW YORK Long known for its high-quality writing, online content site Slate is trying to be as innovative in its ad packages to suit its editorial sensibility.
The Washington Post Co.-owned site’s latest twist kicked off on Friday with a weekend campaign for Texas Ranch House, a PBS reality show running this week about family living in a late 19th century frontier house. A banner ad appeared on Slate’s home page and throughout the site offering users a glimpse of what the Web venue would look like in 1876.
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