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Despite the grown-up price of $5 million or more for a corporate jet, KSV’s latest campaign for Bombardier Capital makes an appeal to the kid inside chief executives who dream of owning their own plane.
One print execution uses the headline, “If it’s on your mind, we can get it off the ground.” The visual: an airplane drawn on a steamed-up bathroom mirror.
Another ad shows a toy plane built out of a pen, letter opener and paper clips.
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