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NEW YORK HHCL/Red Cell is negotiating with Sky TV for the client’s consolidated account, sources said. The WPP agency was already a roster shop, having pitched and won Sky Plus, a technology similar to TiVo, in February.
The London-based client is looking to consolidate the programming side of its business, now at Bates U.K., and is not holding a review, according to sources. The consolidated Sky TV account has estimated billings of $50 million.
Interpublic Group’s Universal McCann handles media chores on the account, but it could not immediately be determined if those chores are included.
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