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Startup Lands Casino’s $15 Mil. Account
LOS ANGELES–Taking aim at Las Vegas’ vast hospitality, gaming and entertainment industry, newly formed SKS Advertising has bagged a lion, so to speak–the MGM Grand Hotel & Casino’s $15 million account.
Named for principals John Schadler, Jerry Kramer and Mike Salisbury, the Las Vegas agency prevailed over local roster shop The Merica Agency. The account had previously been with Young & Rubicam, San Francisco.
“We wanted more local experience,” said client svp of sales and marketing Chuck Bowling.
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