Ski Association Skips Semifinals, Taps 4 In Last Round | Adweek Ski Association Skips Semifinals, Taps 4 In Last Round | Adweek
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Ski Association Skips Semifinals, Taps 4 In Last Round

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The review for the National Ski Areas Association's $20 million ad account is gaining speed.
The group has narrowed its list to four finalists, skipping a previously scheduled semifinal round, said Rick Shoup, principal at The Advice Group, the Sherman Oaks, Calif., consultancy running the review.
Goodby, Silverstein & Partners and Leagas Delaney, both San Francisco, D'Arcy Masius Benton & Bowles, Troy, Mich., and McCann-Erickson, New York, will be asked to answer 15 questions posed by the Lakewood, Colo.-based group, Shoup said.
"We determined that our major issues are strategic," Shoup said.
"All of these agencies are capable of developing good creative, so we're not requiring spec creative." A selection will be made by the end of the month, he added. --Angela Dawson