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LOS ANGELES In the midst of a slump in the quick-serve and fast-casual dining restaurant categories, independent Ground Zero has rebranded the Sizzler chain to “focus on food, being there to eat and big portions, celebrating what they stand for,” said Court Crandall, founder and creative partner at the shop.
The goal of the new campaign, which Crandall will introduce to Sizzler franchisees in Las Vegas later this week, is “to take Sizzler’s values and convey them in a way that is relevant and contemporary,” he said.
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