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When it comes to ad spending, corporate banks dwarf their smaller competitors. The general result has been a dwindling number of regional banks, frequent buyouts and fewer customers for the little guys.
But one bank is using its regional flavor and small size as its calling card. In its latest ads, Bay View Bank of Northern California aims to distinguish itself as much as possible from the large corporations.
The campaign, from Publicis Dialog in San Francisco, includes three TV spots, plus print and radio ads.
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