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News America Digital Publishing, the electronic publishing arm of News Corporation, today gets a few degrees closer to a popular online community.
Beginning this week, NADP, parent of FOX Sports Online and FOX News Online, will share co-licensed content with Web community sixdegrees.com. NADP will acquire an equity stake in sixdegrees.com, and both will cross-promote their brands off- and online. The alliance will help sixdegrees.com further expand into international markets; it already reaches members in 165 countries.
“A large part of this game is distribution and branding,” said Andrew Weinreich, president and CEO of sixdegrees.com.
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