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NEW YORK Eastman Kodak said it has signed a long-term deal with Six Flags under which Kodak will become a corporate alliance partner and the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags theme parks.
Kodak and Six Flags said they would “implement a variety of innovative marketing and promotional initiatives” beginning in the 2007 operating season.
As part of the alliance, Kodak will manage the in-park photography experience at Six Flags, under the auspices of Kodak’s Event Imaging Solutions Group.
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