Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Six agencies have advanced to the next round of Michelin tire’s estimated $35 million review, the company confirmed. They are as follows: Campbell-Ewald in Detroit, Carmichael Lynch in Minneapolis, The Martin Agency in Richmond, Va., The Richards Group in Dallas, Leo Burnett in Chicago and Merkley Newman Harty in New York.
The Greenville, S.C.-based client had sent questionnaires to upwards of 10 shops two weeks ago, including DDB in Chicago. That shop’s New York office was the 17-year incumbent when the account went into review in February after a disagreement over strategy.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in