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BOSTON J. Winsper & Co. said it is preparing to launch a direct program for SAP America and Accenture that targets senior-level executives (CEOs, CFOs, COOs) at the nation’s largest financial institutions.
The effort from the independent agency in Chestnut Hill, Mass., will run for 12 months and includes personalized 3-D direct mailers, various online marketing elements as well as database management responsibilities.
Work touts the alliance between software giant SAP and management consultancy Accenture in the financial services arena.
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