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LOS ANGELES Associated Production Music and Ant Farm music producer Nathan Duvall have launched a new business partnership called Siren Cues, a collection of original music that is tailored for use in marketing films in TV commercials and movie trailers.
“Music has many uses in the commercial marketplace,” said Adam Taylor, president of APM in Hollywood, Calif., itself a joint venture of EMI and BMG. “But it is very important to the success of trailers, which are structured as short stories.
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