Siquis' Mission Is To Recapture Head's Heyday

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WASHINGTON, D.C.-In its first out-of-house push, Head USA’s winter sports division has awarded its advertising and promotional business to Siquis Ltd., an ad agency in Baltimore.
The annual budget for the new business has not been determined.
The Columbia, Md.-based client held an account review based on capabilities presentations. After narrowing the field to three undisclosed shops, Head chose Siquis.
Carl Helmetag, chief executive officer of Head, said that he chose the agency because of [its] “clear strategic direction and direct experience in building sports brands.”
Additionally, marketing and sales officials with Head were favorably impressed with Siquis’ work for one of its current clients, Discus Athletic.
“We are very pleased to be chosen to revitalize a great U.S.







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