Is Sin Really All Bad?

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He’s smooth, sexy, debonair and more than a little naughty. He may not be the devil himself, but he might as well be.
Meet Mr. Onaclov, the new spokesperson for The Volcano, a cigar lighter from Volcanic Trading Co.
In the first print work created by Martin Creative LA, the Los Angeles division of The Martin Agency in Richmond, Va., Onaclov (shown here) introduces himself as “the inventor of bloody steaks, hundred-dollar tips and gullible babysitters,” while promoting several of the seven deadly sins in addition to smoking cigars.

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