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Sims 2 characters take center stage in new ads for the Electronic Arts title by Wieden + Kennedy in Portland, Ore. About 15 spots, all created by actual game players using the Sims 2 game, with the help of Wieden creatives and edit house Teak Motion Visuals, depict stories about Sims characters. One shows a surfer dude discussing his love of the sport, and another shows a lothario scoring with lots of women—then opening his door to an army of squalling youngsters.
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