Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Palm organizers, the mother of handheld electronic gadgets, ventured into television last week with its first commercials, airing in spot markets around the country.
The two TV ads from Foote, Cone & Belding, San Francisco, attempt to continue the stylish and elegant tone of Palm’s print and outdoor work with the tag: “Simply Palm.” Backed by about $10 million for the holiday season, the TV work acknowledges what the marketplace already knows: Palm organizers, retailing from $179, are a consumer- rather than tech-oriented product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in