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You never know when the next pitch will result in a torn rotator cuff. And we’re not talking baseball.
Since taking the helm as president of WongDoody in Los Angeles a year ago, Bruce Silverman has thrown himself into the job—literally. He has appeared in a WongDoody house ad and on a Web site for fictional carrier SkyHigh Airlines. (Silverman plays SkyHigh’s chairman and CEO, Howard Barium. The site was created as part of a campaign for real client Alaska Airlines.)
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