Silicon Graphics Puts $40 Mil. In Play

Computer Maker Plans Launch of 3-D ‘Visual PC’ Later This Year
LOS ANGELES–The maker of a planned line of personal computers has initiated a national agency search to find an agency to handle a new $40 million new account.
Silicon Graphics Inc., Mountain View, Calif., has contacted at least 10 agencies nationwide about handling creative and media duties for its planned line of “Visual PCs,” said Michael Mace, marketing director for the Visual PC division, established about a year ago.
The computer company will pick several finalists from the long list and select the winning shop in about two months, said Mace.