Silicon Graphics Gives Cole & Weber Notice

By Angela Dawson





LOS ANGELES–Silicon Graphics has notified Cole & Weber, its advertising agency of two years, that it will terminate its contract in June.





The Mountain View, Calif.-based advertiser is considering putting its account into play, according to a company representative.





‘We will likely put it in review in the near future, but we have made no (final) decision,’ said Roger Siminoff, Silicon Graphics director of marketing communications.





Ad spending on the account has been in the $15 million range over the past two years, Siminoff confirmed.





Although he declined to specify how much the company will budget for advertising this year, he said that spending will be ‘far more dynamic’ than in the past.





Siminoff did not say why the agency was fired, but noted that the client is working on an aggressive marketing plan, ‘which will require a different (agency) partner.’





The 25-year-old high-tech company is a leading supplier of high-performance interactive computing systems....