We've heard of protests to get billboards torn down, but get a load of this one . . . A group of demonstrators, who apparently take their advertising quite seriously, traipsed down Hollywood Blvd. last week in hopes of saving a neon Coca-Cola billboard that's hung above the street for 50 years. The crowd urged members of the community to write Coke to convince them to keep the sign up. But somebody needs to clue this group in on the fine line between business and art. As a spokesperson for Patrick Media, who owns the space, so wryly explained, the billboard is a 'paid advertising structure, not a historic landmark.'
Copyright Adweek L.P. (1993)