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BOSTON Sign Boy, the wacky fictional fan of FootJoy golf apparel, is back causing trouble in four new commercials from Havas’ Arnold.
The 30-second spots, which break Feb. 8, show Sign Boy hamming it up with pro golfers including 2002 British Open Champion Ernie Els, Phil Mickelson, Davis Love III, David Toms, Brad Faxon, David Gossett and Ty Tryon.
“It’s a tough juggling act. Golf is a stuffy game and any attempt to be irreverent treads a fine line” but, said agency svp, creative director Jamie Graham, Sign Boy appeals to both the younger set and veteran golfers.
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