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Some bright new ads are coming into focus in the urban areas of Los Angeles.
ChildSight, a nonprofit program that provides schoolchildren with free vision screenings and prescription eyeglasses on the spot, has launched a campaign to promote its services in the Los Angeles area. The promotional effort, created by the local Ortega Design Group, kicked off last week with buses wrapped bumper to bumper in colorful ads.
The ad push for the mobile eye-care unit, part of Helen Keller Worldwide, is the first of its kind on the West Coast.
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