Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the creative portion of its $25 million U.S. account handed to Publicis New York, German electronic giant Siemens Corp. is shifting focus to a review of its U.S. media planning and buying.
In this one, New York-based R.J. Palmer, Siemens’ media shop for five years, is defending against Optimedia, the New York-based media arm of the French advertising company Publicis.
The media search was prompted by Siemens’ plan to launch a branding campaign tagging the company “the global network of innovation.”
Siemens
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in