Siemens to Break Ads

Publicis New York will launch in July a $45 million global campaign for engineering and electronics company Siemens Corp., its first for the client.

The campaign’s goal is to raise brand awareness, said Tony DeGregorio, the New York agency’s president and chief creative officer. “People in this country don’t know what Sie mens is and what they do,” he said. The work, aimed at a general audience, is meant to convey the client’s human side, he said.

Five spots each focus on one of the Munich, Germany-based client’s services, which include industrial machin ery, healthcare and energy.