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NEW YORK The company that sells high-end appliances Thermador and Bosch is bowing a fourth brand, Siemens.
The marque, known in the U.S. market for cell phones and in its native Germany for just about everything, is this year bowing a line of major appliances, including washers, dryers and countertop appliances, and is refining the image of its other brands in the process.
The parent company of those brands, BSH Home Appliances, will double its marketing spend this year to pitch Siemens to tech-savvy urbanites, Bosch to upwardly mobile families and Thermador to the trophy kitchen set.
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