LOS ANGELES Branding firm Siegel + Gale today appointed Laurence Vincent group director, strategy, at its office here.
A specialist in branded entertainment and integrated marketing, Vincent has developed strategies for clients ranging from the National Football League and MasterCard to Walt Disney and Home Depot.
"Laurence is one of the stars in the field of branding and will be a major asset as we continue to build Siegel's presence in the entertainment and technology space," said Alan Siegel, chairman and CEO.
Vincent most recently led the Los Angeles office of Octagon Worldwide. Before that, he was a senior partner and lead strategist at Cabana Group, a branded entertainment agency. He has also written a book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, released by Dearborn in 2002.
Siegel has worked for clients such as American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley-Davidson, Lexus, Merrill Lynch and Yahoo!, among many others.