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NEW YORK SideStep rolled out an online promotion featuring Star Trek: The Next Generation star Patrick Stewart in a bid to draw more users to its travel search engine.
The promotion will award a grand prize winner a five-day trip for two to London, where they will receive $15,000 in cash and a chance to meet Stewart for a night of drinks at Asia de Cuba and dinner at Nobu.
SideStep’s promotion is a thinly veiled swipe at competitor Priceline, which has long featured Star Trek‘s William Shatner in its TV ads.
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