ATLANTA Siddall has launched a new television and print campaign for its client Freddie Mac, the corporation chartered by Congress in 1970 to help people buy homes, the agency said.
Three television commercials will run in the Washington, D.C., market on cable channels and local network affiliates through the end of October. The educational spots are intended to help people understand Freddie Mac's role in home ownership. They were filmed in San Francisco and other parts of California.
The print buy includes The New York Times, The Wall Street Journal, Washington Post, Washington Times and Barron's.
"Make home possible" is the tagline in both the TV and print ads. Campaign spending was not disclosed.
Siddall of Richmond, Va., has held the Freddie Mac account for five years.