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Siddall, Matus & Coughter has won its second shopping center account in two months, acquiring ad duties for the Fair Oaks Mall in Fairfax, Va.
Though neither the client nor Siddall would confirm the victory, sources at agencies not in the finals for the estimated $1 million account said they were told the Richmond, Va., shop won a shootout against Barker Campbell Farley & Mansfield of Virginia Beach, Va.
Fair Oaks marketing director Judy Lewis Morris was not available for comment, and general manager Phil Morosco did not return phone calls.
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