DALLAS Motorola spinoff Freescale Semiconductor has tapped SicolaMartin for creative chores following a review, a client representative said on Thursday.
WPP Group's SicolaMartin in Austin, Texas, supplants the San Francisco office of Interpublic Group's Hill, Holliday, Connors, Cosmopulos, the rep said. He decliend to identify the shops that pitched. Hill, Holliday terminated the Motorola business more than six months ago, according to agency rep. (Hill, Holliday scaled back its San Francisco office late last year from a full-service agency to a media-buying outpost.)
The client rep declined to disclose the ad budget. Starlink will handle media duties.
—Adweek staff report