Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS-Siboney USA here resigned the Southwest Airlines account less than two years after earning Hispanic marketing duties for the Dallas-based carrier.
The business is being moved in-house, according to Southwest director of public relations Ed Stewart. “Siboney got the ball rolling for us and now we feel like it’s something we can handle on our own,” Stewart said. He declined to provide further details about the split.
Siboney developed print, radio and outdoor advertising, as well as handling strategic planning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in