Southeast shops failed to bring home a single gold pencil from last week's One Show. Silver and bronze awards were also rare.
"Last year, there was mild success," said Michael Palma, president of Atlanta's Creative Search. "This year, a little less."
Miami's Crispin Porter + Bogusky won a silver pencil in the collateral (poster) category for its Giro Sport "Superhero" ad. CP+B also received a bronze pencil for its "Body Bag" TV spot for the American Legacy Foundation's anti-smoking campaign.
Adworks in Washington, D.C., earned a silver pencil for its public service radio ads for the Newseum.
Atlanta's Sawyer Riley Compton won four merits, including recognition for its "anti-binge drinking" poster campaign for Georgia Tech.
"It's very atypical of "anti" campaigns directed at young people," said SRC creative director Bart Cleveland. "We put them in the environment where they do binge-drinking and deliver a subtle message for them to discover themselves."
Huey/Paprocki of Atlanta was awarded a merit for its Atlanta History Center's toy exhibition campaign. Among the memorable tags: "Batteries not invented."
"The competition is tough," said H/P creative director Ron Huey. "It's not the best in the country; we're competing with great work from all over the world."
In the student competition, Creative Circus in Atlanta and Virginia Commonwealth University's Ad Center won gold and silver pencils, respectively.