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A previous relationship and a well-timed call to the new marketing director of Captain D’s helped Sullivan Higdon & Sink pick up the fast-food chain’s advertising account.
The Kansas City, Mo., shop won the $12 million account after a review that included Fahlgren in Dublin, Ohio, Fricks/Firestone in Atlanta and The Buntin Group in Nashville, Tenn.
Incumbent Fogarty Klein Monroe did not participate in the review. The Houston shop had handled the business since 1997.
“We sat down, evaluated the situation and decided the prudent thing for us was to step aside,” said FKM principal Bill Fogarty.
SH&S worked its way into the review owing to a previous relationship with Captain D’s head of marketing, Charles Bruce, who joined the company in January.
Bruce was familiar with the shop from his time as vice president of marketing for the Pizza Hut Franchise Holders Association.
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