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If the shoot was any indication, General Binding Corp. has a winner with its new Shredmaster personal paper shredder.
Chicago agency Jordan Tamraz Caruso recently completed production on Northbrook, Ill.-based GBC’s first TV spot. It features a guy calmly stealing an unsuspecting person’s identity and credit card information using papers fished from the trash.
JTC associate creative director Terry Boyd said the agency cast Second City troupe member Greg Mills as the criminal because he looks like “the guy next door, not some ‘thug’ from central casting,” which makes him all the more sinister.
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