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RDW TV Promotes Little-Known Programs
BOSTON–A new television effort for the YMCA of Greater Providence posed an unusual problem for RDW Group.
“We had many days trying to figure out how to get a horse in the [building], but we pulled it off,” said Victoria Birk, vice president of account services at the Providence, R.I., shop.
The commercial in question, one of three 15-second executions now breaking, focuses on a horse-riding class offered by the Y. It shows a rider on horseback trotting around the halls of a club in Seekonk, R.I.
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