SHOWING HOW IT'S DONE | Adweek SHOWING HOW IT'S DONE | Adweek
Advertisement

SHOWING HOW IT'S DONE

Advertisement


Dunking, the highlight staple of men's basketball, has yet to get off the ground in the women's game. Nonetheless, the dunk is the main topic in what is being billed as the first TV spot to jointly feature stars of the National Basketball Association and its distaff counterpart, the Women's National Basketball Association.
Created by Burrell Communications in Chicago for McDonald's, the 30-second spot touting Chicken McNuggets is a reprise of earlier work for the product starring Detroit Pistons star Grant Hill and a bunch of cute kids. This time, Hill and the youngsters are joined by WNBA players Teresa Witherspoon, Michelle Edwards and Cynthia Cooper.
"It's time for the experts to teach you how to dunk," Hill tells the ladies. "Excuse me?" they reply, clearly offended. "These experts," says Hill, pointing to the kids. The dunking, in this case, involves sticking a McNugget into sauce.
The spot, which broke Aug. 7, backs a new McNuggets price promotion.
--Trevor Jensen