SHORT VS. LONG: Those PR Optimists

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





Maybe public-relations people are just a congenitally optimistic bunch – at least compared to people at ad agencies. At any rate, a recent survey finds pr practitioners expecting better days ahead in North America. The outlook for Europe, meanwhile, reflects the fact (often forgotten amid our own troubles) that the economic situation there is in many ways far worse than it is here right now. The chart is based on a survey by the International Public Relations Exchange (IPREX) among its member pr agencies in the U.S.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in