Shoptalk: Southern Hospitality

It’s not all fun and games at Cliff Freeman and Partners. Sometimes you have to shovel mulch, and we don’t mean storyboards. The agency’s director of business development, Charles Rosen, says he performed said mulch-shoveling for “five hours straight” earlier this month when agency duty called in San Antonio.

That’s where socially conscious Cliff Freeman client Ben & Jerry’s was holding its annual franchisee meeting. It’s become a company tradition at the ice-cream maker to give back to the city that plays host to the meeting.