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The most powerful earthquake in the Pacific Northwest in half a century had many area ad folks trying to look on the bright side.
FCB Seattle president Ian Beavis fired off an e-mail to staffers, noting that “a 6.8 earthquake is a great way to remind us nature is in control.” An example of what not to do, he wrote, is “screaming ‘Oh [no], we’re on the top floor’ and running.”
Smokers in the parking lot were reminded that potential gas leaks make the habit more dangerous than usual.
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