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SAN FRANCISCO – The agencies contending for the San Francisco Convention & Visitors Bureau account have been asked to include an ‘innovative approach to compensation’ in their presentations.
‘It’s not going to sway our decision,’ said Lovester Law, vp of marketing for the Convention & Visitors Bureau. ‘We just want to take a look at new ways of compensating our agency, perhaps attaching some risk and reward.’
Though the agencies remaining in the review say they are open to discussing compensation issues, they privately question how flexible a system can be structured, given the bureau’s limited ad budget, estimated at $600,000.
Four S.F.
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