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AAR Partners will allow agencies to pitch both Kia and Subaru, but shops that do so will have to choose one or the other before final presentations, sources said.
Last week, Kia Motors America put its $270 million creative account in play. Subaru of America launched a review in April for its $165 million account. Both are managed by New York consultancy AAR. “It’s like having twins,” said AAR partner Lisa Colantuono. “You treat them like individuals.”
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