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A pair of Massachusetts agencies are expanding their service offerings in order to stay competitive in the increasingly bleak business climate.
Kelley Habib John Integrated Marketing has opened a customer relationship marketing (CRM) unit, helmed by recently hired evp/managing director Tom Manning. He joins the Boston agency after leading his own consulting group and earlier stints at Digitas and Ernst & Young.
Pierce-Cote Advertising, Osterville, Mass., has launched Pierce Interactive, which will provide consulting, Web-site development, banner ad services and CD-ROMs.
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