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Little Caesars is planning a review of its $40 million account and may combine it with business for the two sports teams also owned by Mike Ilitch, said Susan Sherbow, a company representative.
The chain has been studying the possibility of merging the Little Caesars business with accounts for the Ilitch-owned Detroit Tigers and Detroit Red Wings, Sherbow said.
FCB Worldwide quit the business last week citing a conflict with the Taco Bell account at FCB’s Costa Mesa, Calif.,
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