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Los angeles—A consumer electronics startup with a gee-whiz product in the works is talking to West Coast agencies about its ad account, which it says is worth $75-100 million, sources said. Some shops see the company as a possible diamond in the rough, while others view financing issues and a glutted category as red flags.
Red Jade in Palo Alto, Calif., is developing a mobile device it says will revolutionize personal entertainment through the convergence of video game, music, personal digital assistant and wireless technology.
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