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Royal Caribbean Cruises Ltd., the Miami-based parent company of Royal Caribbean International and Celebrity Cruises, has winnowed its $40 million media account search to five contenders.
The list includes the cruise company’s two incumbent agencies, McKinney & Silver in Raleigh, N.C., which handles RCI; and Harris Drury Cohen in Fort Lauderdale, Fla., which handles Celebrity, said client representative Gloria Jacawasco.
McKinney will team with Western International Media of New York and its subsidiary, Media Partnership in Norwalk, Conn.,
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